|Elves & More is founded by David Moore as a Christmas-time gift-giving initiative for children in need.
|We realize that the most valued gift is a bicycle.
|We officially become a 501(c)(3) non-profit organization.
|The inaugural Bicycle Ball is held.
|Our focus shifts from gift-giving to awarding bicycles for academic achievement as we begin working directly with School Districts in the greater Houston area.
|In this milestone year we award our 100,000th bicycle.
|We sharpen our focus and improve our effectiveness by targeting literacy in K – 3rd grade.
|CYCLE is born. We expand upon our mission, reach, and goals after seeing some inspiring results. CYCLE clearly focuses on children, education, and literacy and resonates with the communities in need and those who serve them. 150,000 bicycles to date are awarded to deserving students throughout the greater Houston community.